Surbhi Sehgal: Building RAASA KARTS in India’s FoodTech Space

Surbhi Sehgal — Founder, RAASA KARTS
Startup Leader · Woman Entrepreneur
FoodTech · Digital Commerce

India’s street-food culture is one of its most distinctive culinary traditions. From roadside chaat and snacks to regional specialities, millions of people depend on local food vendors every day. Yet many of these small businesses operate without the digital tools and visibility available to larger restaurants.

Surbhi Sehgal saw an opportunity in this gap.

Through RAASA KARTS, she is working to build a digital platform that connects local street-food vendors with customers, bringing an often-unorganised part of India’s food economy into the digital marketplace.

Turning a Familiar Problem into a Business Idea

For many street-food vendors, attracting customers has traditionally depended heavily on location, word of mouth and daily footfall.

At the same time, customers increasingly discover and order food through digital platforms.

This created a simple but significant question: Could technology help local food vendors reach customers beyond their immediate surroundings?

RAASA KARTS emerged from this idea.

The platform aims to bring street-food businesses into a more structured digital ecosystem while giving customers an easier way to discover local food.

Supporting Local Food Entrepreneurs

Surbhi’s approach is significant because the focus is not simply on creating another food-ordering platform.

It is about bringing small, local food businesses into the digital economy.

Street vendors often have limited resources for marketing, technology and customer acquisition. A platform designed around their needs can potentially give them greater visibility while helping customers discover food businesses that may otherwise remain known only within a particular neighbourhood.

This creates a business model built around two sides of the same ecosystem:

Local Vendors → Digital Platform → Customers

Building in India’s FoodTech Ecosystem

India’s FoodTech sector has developed rapidly over the past decade, but much of the industry’s attention has focused on restaurants, cloud kitchens and large delivery networks.

RAASA KARTS represents a different opportunity — digitising the local street-food economy.

For an entrepreneur, building such a platform involves more than developing technology. It requires understanding vendors, customers, food discovery, logistics and the realities of operating small businesses.

That combination of technology and ground-level business understanding is central to Surbhi’s entrepreneurial journey.

A Woman Entrepreneur Building for Local Businesses

Surbhi Sehgal’s story also reflects the growing participation of women entrepreneurs in India’s startup ecosystem.

Rather than entering an established corporate market, she has chosen to build a business around a highly fragmented and traditional sector.

Her focus on street-food entrepreneurs gives the venture a distinctly local character while using digital technology to address modern consumer behaviour.

The Opportunity Ahead

India’s street-food market is enormous and diverse, with different cities and regions offering their own food traditions and independent vendors.

For platforms such as RAASA KARTS, this diversity can also represent an opportunity.

The challenge is to build technology that works not only for digitally sophisticated businesses, but also for small vendors who may be experiencing digital commerce for the first time.

If successful, such a model could help local food entrepreneurs improve their visibility, reach new customers and participate more actively in India’s expanding digital economy.

A Different Kind of Startup Story

Surbhi Sehgal’s entrepreneurial journey is a reminder that innovation does not always mean creating something entirely new.

Sometimes, it means looking at an existing industry differently.

India already has a thriving street-food culture. The opportunity is to connect that culture with the technology and convenience of the digital economy.

Through RAASA KARTS, Surbhi is working at that intersection — bringing together street food, local entrepreneurship and digital commerce.